We rebuilt a 10-page lead-capture lander into a 1,524-page, schema-built authority engine — purpose-built to win long-tail, voice, geo, and AI-answer traffic.
The original site: a single landing page and a form, built to collect a lead — with little for search engines or AI to discover.
A Pillar 1 Schema-Built Site™ — every page purpose-built, structured, and citation-ready.
Every county loan limit, credit-score scenario, program, comparison, requirement, MIP, rate, and payment question — the niche queries the big sites ignore.
FAQ & Breadcrumb schema plus clean entity structure make pages easy for ChatGPT, Gemini, Perplexity & Google AI Overviews to parse and cite.
Conversational, question-and-answer formatting on every page — exactly what voice assistants read back to "Hey Google, what's the FHA limit in…"
State → county → city targeting with real local data, so "FHA loan limits in [your county]" has a page built for it.
The client's FHA Notification Program lead-capture is woven into every page — content pulls them in, the signup converts.
A fresh, citation-ready FHA article on schedule, linked site-wide — the daily fuel that keeps crawlers and AI models coming back.
| Content cluster | What it targets | Pages |
|---|---|---|
| FHA loan limits (geo) | 50 states + DC + 1,054 counties | 1,106 |
| State guides / first-time / refinance | "FHA loans in [state]" intent | 150+ |
| Requirements | credit, DTI, appraisal, down payment… | 81 |
| Borrower scenarios | bad credit, self-employed, after bankruptcy… | 46 |
| Loan programs | 203(k), streamline, cash-out, condo… | 23 |
| Comparisons | FHA vs conventional / VA / USDA… | 23 |
| Payments · rates · MIP | payment-by-amount, rate & MIP queries | 48 |
| Interactive calculators | 6 traffic magnets — payment, MIP, affordability… | 6 |
| Daily blog + core pages | freshness, authority, conversion | 40+ |
Interactive calculators are some of the highest-intent, most-linked pages in the mortgage niche — people search them by name and other sites link to them. We built six, free and instant, each its own indexable, schema-ready page.
Full monthly payment including principal, interest, MIP, taxes & insurance.
Principal, interest & mortgage insurance on any loan amount.
Upfront and annual FHA mortgage-insurance premiums, instantly.
How much home a buyer can afford on an FHA loan.
Estimated savings from refinancing an existing FHA loan.
Closing costs and total cash-to-close on an FHA purchase.
Volume alone is spam. Every page was filled with real, page-specific substance — actual county cities, neighboring counties, per-state tax & income data, live payment math, and entity-specific facts — driving genuine duplication down hard.
Real-duplication measure (substantial shared content across the site), body copy only. Each page now carries unique, data-backed content built to stand on its own.
One lead-capture lander → 1,524 pages engineered to be discovered, understood, trusted, and recommended — by search, by voice, and by AI.
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